How The Portable Marketing Suite Has Evolved Over The Years

Marketing Suite with glazed front in anthracite

Portable marketing suites are now an essential feature of new housing developments, providing a safe and pleasant place to greet potential buyers and showcase key features. They are also commonly used across a range of other commercial settings, such as outdoor events, exhibitions, or as temporary offices or security or medical stations.

There are many different sizes and styles to choose from, with a range of customisable options available. For example, you can select coloured cladding that aligns with your brand identity and matching interior fittings and fixtures. The latest technology such as interactive LED screens can be installed to enhance the customer experience.

The portable building is highly versatile and can easily be adapted to a range of other uses, such as a kitchen, toilets and washrooms, site offices, or storage areas. When needs change, the building can easily be repurposed, transported to another site, hired out, or sold.

Today, portable buildings are cost-effective, energy efficient, and very quick and easy to install. They have much lower embodied carbon than traditionally built structures, making them a sustainable and environmentally friendly alternative to conventional building methods.

How the concept of portable buildings began

Of course, temporary structures have been used for centuries at fairs and festivals, in the form of tents and marquees. However, although it’s still common to see them in use today, they are far from sturdy or weatherproof.

This made them unsuitable for storing electronics and electrical equipment, which became more portable and widely used during the 1990s and 2000s. The first easily transportable buildings were manufactured in the 1960s, and they were frequently used as temporary classrooms or offices.

How the marketing suite evolved

The widespread use of purpose-built marketing suites really took off during the 1990s, when the needs of businesses changed. It was necessary to have more secure and weatherproof temporary buildings that could safely be used to store computers and other electronics. This prompted a significant improvement in the design and versatility of portable buildings.

Modular designs that could easily be configured to different sizes and layouts began to appear, and proved to be very successful and popular with businesses. The concept of the marketing suite as a base for meeting and greeting customers was well and truly established.

Housing developers instantly recognized the value of having a clearly branded and welcoming focal point on a construction site. It provides customers with a safe and clean environment away from the dust and noise of the building work to speak to sales staff and find out more about what the new-build homes have to offer them.

Whatever the unpredictable British weather may be doing, the portable cabin will provide a warm and sheltered environment for both staff and customers, and keep expensive equipment safe and secure.

The 2010s and beyond

As instant digital connectivity has become a reality over the past ten years, the marketing suite has embraced technology. They now routinely incorporate features such as interactive touchpoints and high-resolution LED screens for example.

These allow customers to fully appreciate the key features of the new development with accurate visualisations of what the homes will look like, both inside and out. The potential buyers can easily browse through online information to find out more details about the local area and the amenities and attractions that are available.

They still of course provide sleek and branded spaces for sales staff to have face to face conversations with customers, with refreshments available and comfortable seating. Larger buildings may showcase interior design features such as kitchen and bathroom layouts to help customers understand different features and dimensions of the houses.

The 2020s and beyond

Over the past couple of years, marketing campaigns have already started to incorporate features such as augmented reality and virtual reality. We can expect to see these techniques more widely used in the future to provide a truly immersive experience for customers.

For example, it may be possible to create the impression that a customer is physically walking through a new house rather than just viewing three-dimensional images on a screen.

Whatever the future holds, it’s clear that the marketing suite is firmly established in the fabric of new developments and outdoor events as a key promotional tool.

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